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© JAPAN MEDIA ARTS FESTIVAL

9th
Award-winning WorksEntertainment Division

Grand Prize

Excellence Award

Jury Selections

審査講評

  • MIYAZAKI Mitsuhiro
    Art Director
    [Critique by work category] Web
    This year, we received a lot of high quality web based applications for the Entertainment Division and the diverse nature of the work required extensive debate during the judgments. As a result of the rapid distribution of broadband internet access, it is now increasingly possible to view visual contents, which used to be very difficult to access, with minimal stress. As a result of this technological progress, many entries no longer limit themselves to the simple presentation of images, but are now able to incorporate interactive elements. There was also an experimental work, which takes existing information as its contents and by using the renewal information on the internet, and all together, it became a form of entertainment. There was more than one tendency among the entries; this has meant that there was a great deal of interesting contents and clever use of the environment created by the internet, which was welcome. If this tendency continues, we can expect some surprising new web work next year.

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  • NAKAJIMA Shinya
    Director of TV Commercials
    The merit of Commercial Videos; the entertainment nature within them
    The establishment of the Entertainment Division opened the way for the entry of "Commercial Videos", which occupies a space at then very opposite end of "art". ShibauraIsland is a CG image, but it still retains an impressive and airy feeling. WAMONO, which was one of the final contestants for the Grand Prize, is a very high quality work, both in character designs and screen construction. It is a merit of Commercial Videos that they tend to be self - contained and complete. The winner of the Grand Prize Flipbook! is a website, which elicited some discussion as to whether it could truly be considered a work. However, it was agreed that the piece gives us a fresh impression and advanced perception of "the future of the media". A commercial website, Vodafone Design File, has also received recognition this year. In the game category, nintendogs, which introduces a new style of gaming, was awarded a prize; it was the degree to which it made us spontaneously think "cute" that was most impressive, but with regards to games generally, I am anticipating more fresh sensation in the future.

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