©Bascule Inc.

13th Entertainment Division Jury Selections

TOKYO GIRLS PARADE

Web [Japan]

BOKU Masayoshi representing TOKYO GIRLS PARADE production team

Outline

This is a promotion site for Tokyo Girls Collection (TGC), the biggest fashion festival in Japan. The users can customize the fashion and makeup of their avatars, then go around the websites. The avatars were featured on the screen of the TGC fashion show and formed a fashion parade; their parades have been seen everywhere, from mobile phone wallpapers and blog parts to the mixi application.