12th Entertainment Division Critiques
[Critique by work category] Web
It was a pity that, as with last year, many of the entries were confusing in appearance and empty of content, like over grown and ill maintained bonsai. One might have a great concept but nothing else, while another might be complacent in its expression, or merely rely on the latest technology, still others would just enumerate party tricks, and so on; such works cannot be called media arts. We sifted through the entries works and selected for the final screening session those that were the best; we looked for those that were challenging, beautiful, fun, surprising, expressed their contents well or were highly original. It may be a reflection of current trends that there were a number of submissions that attempted to create a new style of communication utilizing mobile phones. However, it was FONTPARK 2.0 that was awarded an Excellence Prize, exceeding the accomplishments of its rivals. It is significant that the high quality experience it provides was deemed to be the key reason for this award. This year we also received a number of business campaign advertisements; two of them were particularly excellent: driveeverydrop.com, which seeks to awaken us to environmental concerns, and its television commercial version, Drop. Although they did not win a prize, I would just like to mention that they were selected for the last screening session for both the Visual Image and Web Work categories and highly praised.