KONISHI Toshiyuki


Founder of POOL Inc. / Creative Director / Copywriter

Joined Hakuhodo Inc. in 1993 after graduating from Osaka University, working for its production bureau as a copywriter. After leaving Hakuhodo in 2006, KONISHI founded POOL Inc., a company providing concept development, product development, clothing design, and IT creation. He is also involved in creative direction, copywriting, web and interactive communication development, and urban and facility development. He has received awards from numerous organizations including the Clio Awards, Art Directors Club of New York, The One Show, Tokyo Copywriters Club, and ACC Tokyo Creativity Awards. He served as a creative advisor for the Japan Pavilion at Expo 2020 Dubai.

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