W Bradford Paley

W. Bradford Paley is an artist and interaction designer whose focus is the visual interpretation of complex information. His work has three primary intents: different subjects should look different, specific insights should be visible, and complexity should be revealed in a way matched to human perception. His first computer imagery dates from 1973. He founded Digital Image Design Incorporated in 1982. He has exhibited in MoMA and the permanent collection of the Whitney, and created TextArc.org. His designs work daily on the New York Stock Exchange floor. He speaks frequently on interaction design, and is adjunct professor at Columbia University.