13th Entertainment Division Jury Selections
9ways ’09
[Japan]
OKA Yasumichi / ASO Tetsuro
Outline
As the bicycle race intertwines with each cyclist’s will and way of life, there is more to relish than just the outcome of a race; there are ways of winning and losing—the race becomes almost a microcosm of life. This TV advertisement seeks to introduce people to bicycle racing by overlapping their lives with the methods of professional cyclists.