7th Entertainment Division Encouragement Prize
atMOS -Self Packaging Movie-
atMOS Project [Japan]
Reason for Award
Communication via mobile phone and dancing at a club are daily events for most young people at present. The reason why they enjoy such popularity probably lies in their convenience and ease as a means to communicate with other people and express themselves. This work fuses these features into one at a higher level. It is a hands-on type of attraction via dancing, and the movie created by a user could also be transmitted via mobile phone. By combining personal self-expression and communication based on it, this work enables them to go beyond the characteristics of each behavior and suggests the unprecedented potential for entertainment.