10th Entertainment Division Excellence Award
CORNELIUS “Fit Song”
Music video [Japan]
Reason for Award
Unquestionably a pleasant piece of work. This is a hybrid entertainment work in which the music and the visual image come into existence in a just about equal relationship; therefore we cannot categorically describe it as a music video. The concept of this work is also sensed from the way it was applied for in this event, which was in the visual director’s and the musician’s joint names. In my opinion, a music video has a sufficient capability to exist not only for a promotion purpose, but also for its entertainment contents and this work makes us feel the possibilities in this sense.