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17th Entertainment Division Jury Selections

Full Control Tokyo

Video work

Full Control Tokyo Creative Team [Japan]


This video work documents an event which allowed audiences to experience the world of mobile phone provider au’s Odoroki wo, joshiki ni. (“Amazement, as common sense”) marketing campaign. Visitors could use their own smartphones to control projection mapping on Tokyo Tower, Zojoji temple and a music concert stage. The footage was also broadcast as a documentary-style TV commercial and became a major talking point.