© 2005 Wieden+Kennedy Tokyo Lab / POLYSTAR CO., LTD

9th Entertainment Division Excellence Award


Music video [Japan]


Reason for Award

CG expression is gradually departing from conventional tendencies to copy reality, increasingly expressing itself as something between real and virtual; this award winning work is representative of the movement. WAMONO, which was originally made as a promotional video for the music of HIFANA, utilizes an ukiyo-e like style, but with unconventional and strange characters, it became an unusually unique pictorial world. Viewers are fascinated by the lively world fused with the music. This work was highly regarded as a CG work that has reached a higher level than conventional techniques would allow.