13th Entertainment Division Jury Selections
INTERNAVI REALIZATION
Web [Japan]
NAKAMURA Hiroki
Outline
INTERNAVI REALIZATION is website content that visualizes three aspects of Honda’s genuine car navigation system, INTERNAVI. These themes which the content is based are: “visualizing GPS information,” “visualizing the feeling of driving with a car navigation system,” and “visualizing the action of navigation.” INTERNAVI has very particular and difficult features, but this site has successfully improved the brand image by introducing INTERNAVI in different ways.