MITSUBISHI ESTATE CO., LTD. Corporate Image “Imagination Meeting”

This is a TV commercial that shows the ‘dream town of children.’ The art director, MORIMOTO Chie, came up with this concept at a kids’ workshop that she was organizing, and witnessed the freedom of expression that the children exhibited. During the production stage, another kidsÅf workshop was held. This commercial visualized the drawings of the children’s dream towns done during the workshop.