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15th Entertainment Division Jury Selections

Mr.shape’s TouchCard

Application software [Japan]

SHIRAKAWA Motohiro / TAKAMURA Tsuyoshi

Outline

A free iPad, iPhone and iPod touch application based on the internationally praised Mr.shape animated short films. Aimed at helping young children to naturally absorb the names of different objects by touching illustrations and hearing sounds from a display of picture cards, the application is packed with elements that allow children to play through such direct actions as turning pedals and plucking strings, or that involve parents in games like a silhouette quiz and guessing the names of objects displayed.