15th Entertainment Division Jury Selections

NATURAL BEAUTY BASIC 2010 autumn winter campaign

Video work [Japan]

MASUYAMA Aki / SATO Asako / TSUCHIYA Yasuhiro / KODAMA Yuichi


This is a series of campaigns for the fashion brand NATURAL BEAUTY BASIC. The technopop group Perfume, in NATURAL BEAUTY BASIC items, dances to its song Nee through fashion-model poses. In the TV commercial, the three members of Perfume dance separately with triplicated versions of themselves, while on the website they dance together. Various dance moves, choreographed from different algorithm, have drawn attention beyond its presence as an advertising campaign.