©DENTSU INC./NeuroSky.Inc

16th Entertainment Division Jury Selections



neurowear [Japan]


necomimi is a new communication tool that makes use of brain waves. The movement of the device’s ears conveys the wearer’s feelings. For example, when you concentrate, the ears stand up on end, and when you relax, the ears hang down limply. Designed by neurowear, the gadget inspi red interest throughout the world when a prototype was announced in the spring of 2011. The device was marketed one year later, in the spring of 2012, by the NeuroSky company.