14th Entertainment Division Jury Selections

Nike Music Shoe

Video work

ITO Naoki / Frank HAHN


Under the tagline of “Free Like Feet Want to Be,” this is a promotion for Nike Free Run+, for which a campaign has been launched to communicate the astonishing pliancy of these shoes. To bring the flexibility of the shoes together with the musicality that is the key image of Nike+, the company worked with RHIZOMATIKS to develop Nike Music Shoe, a shoe with parts that actually play music, performed by HIFANA.