21st Entertainment Division Excellence Award

Pechat

Gadget

“Pechat” Development Team(ONO Naoki, Representative) [Japan]

Outline

Pechat is a button-shaped speaker that is placed on stuffed animals. A special app is used to operate a vari- ety of functions that help with parent- ing. The button can be sewn on with thread or attached by string to any stuffed animal. In addition to vocal- izing spoken words in a cute voice, it can automatically converse, sing, and tell stories. The product turns stuffed animals that children espe- cially care for into a new interface for parenting. It has a baby mode with functions such as recognizing crying and playing music to soothe crying and encouraging sleep, as well as an English app. Further development of the app will expand usage. The product release garnered a great deal of attention from over 10 television shows and over 100 media outlets within Japan. On the day it went on sale, stores sold out of the product one after another, and the number of users has continued to increase since its release. Pechat is developing a new dimension in parenting through- out Japan.

Reason for Award

Pechat is a button-shaped speaker that is placed on stuffed animals. A special app is used to operate a vari- ety of functions that help with parent- ing. The button can be sewn on with thread or attached by string to any stuffed animal. In addition to vocal- izing spoken words in a cute voice, it can automatically converse, sing, and tell stories. The product turns stuffed animals that children espe- cially care for into a new interface for parenting. It has a baby mode with functions such as recognizing crying and playing music to soothe crying and encouraging sleep, as well as an English app. Further development of the app will expand usage. The product release garnered a great deal of attention from over 10 television shows and over 100 media outlets within Japan. On the day it went on sale, stores sold out of the product one after another, and the number of users has continued to increase since its release. Pechat is developing a new dimension in parenting through- out Japan.