©Ryohin Keikaku Co. Ltd.

13th Entertainment Division Jury Selections

play MUJI

Web [Japan]

KAWANA Tsunemi representing play MUJI production team


play MUJI is a movie website that seeks to convey a message beyond language. The idea was born from the desire to introduce new people to MUJI’s innovative merchandise. The website started by introducing one product a day. Currently, by adopting the ‘ONE SOURCE MULTI USE’ point of view, it has extended to blog parts, screensavers, and digital signage at MUJI shops.