25th Entertainment Division Jury Selections

Pleasant, somehow

Video work

HARA Kenya / FUKAO Taiki / SAKAMOTO Ryuichi / SEKI Takuya / MURAKI Satoshi[Japan]


MUJI’s corporate advertisement consisting of videos of “cleaning,” a common everyday practice, filmed in 103 cities in Germany, Turkey, Iran, China, and Japan. With quiet background piano music, it shows cleaning scenes of a train, ship, theater, building, musical instrument, etc. The corporate logo is the only message in this ad, which widely conveyed the value of this practice that has remained unchanged despite the COVID-19 pandemic.