18th Entertainment Division Jury Selections
Power of Optics
KOBAYASHI Tatsuyuki [Japan]
This commercial features a light-powered Rube Goldberg machine – a contraption that performs a task through an elaborate chain reaction of operations – so the viewer can intuitively sense the various uses of optics. The actions that happen, including burning paper, bursting a balloon, lighting a match, and melting ice, are designed to seem like they are being caused and connected by optical power.