15th Entertainment Division Jury Selections

Puchi Puchi Earth by Android™ au

Game [Japan]

HAYASHI Tomohiko / SENBO Kensuke / KAWAMURA Masashi / KITANI Yusuke / KANDA Muneaki


Location information linked as social-media content, in which the user taps on a smart-phone display to break the bubbles in an image of bubble wrap, the Puchi Puchi in Japanese, imposed over Google Maps. It was released as a web application available to any smartphone user contracted to one of three participating carriers. Incorporating real-time location information and tap functions possible only with smartphones, this is a new form of entertainment.