14th Entertainment Division Jury Selections
SHIRO CHEERS SYSTEM
KODAMA Yuichi / NAKAMURA Hiroki / KISHI Yuki / BABA Kampei
An online promotional film for SHIRO shochu. A girl stands idly,and friends gather together, and the circle of toast grows wider. The image of link-ing people together is expressed using Rube Goldberg devices (or Pythagorean devices)-comic machines that perform simples tasks in overly-complex ways. The Polaroid photographs which make an appearance as one of the contrivances are connected with users’ Twitter and Facebook, and can be inserted as icons for the users and followers.