23rd Entertainment Division Jury Selections
Singing Cognac Ala-Too
Semetei TURUSBEKOV [Kyrgyz]
An app using AR technology to promote cognac. On the label of the bottle, one of the 13 characters invented by the artist are depicted and, by holding up a camera, a movie of one of the characters singing a favorite national song appears. The movies were widely shared with #singingcognac on social media and others, attracting a lot of attention.