21st Entertainment Division Jury Selections

Sound Logo Shiritori

Video work

FUJII Ryo [Japan]


Company logos appearing in commercials and video titles are used to turn sound logos into the word game, Shiritori. The sound logos are created from scratch by ignoring the mood and meanings of the words. They appear one after another in the Shiritori. After the video was broadcasted on the NHK program TECHNE eizou no kyoshitsu, it spread and grabbed at- tention.