14th Entertainment Division Jury Selections


INOKO Toshiyuki


An actual clothes hanger which calls up visual information and other information that can trigger the impulse to buy, based on the idea of “if you like this one, pick it up.” For example, when you pick up an item of clothing on one of the hangers in a clothing store, photographs and movies coordinating with the clothes you have picked up appear on a display which is linked to a sensor on the hanger in addition to making the experience of shopping more fulfilling, this also allows the worldview of the brand to be communicated effectively to consumers.