GOTO Shigeo

I believe that, in the Entertainment Division, awards should be given to works that have combined the potential of each media and entertainment quality in order to stimulate people in some way, and offer them challenge and innovation. Although the game domain certainly displayed a kind of impressive maturity compared to the visual image and web works, which had taken a daring and challenging attitude towards the things unique to their media, we could not perceive an eagerness to cultivate possibilities in the game genre. I would like to mention here that PEPSI NEX SING OUT Campaign and INFINITY were also strong candidates and competed for the Excellence Prizes at the final screening. In a period where the development of the fine arts seems trapped and moves around in circles, art entertainment based on media is going to be a more and more important field. This is because it has a clear direction, and a quality as a global language that lends itself to experimentation.