21st Entertainment Division Critiques
The Future of Entertainment, Integrating into Everyday Life
Following the award winners of last year's celebratory turning point, I wondered what kind of explorations in the current era would begin in this year's art festival, which raises the curtain on a new period. This was my first time participating on the jury, and I faced a myriad of media entries while personally being strongly con- scious of this quiet run-up period coming immediately after this new beginning.The turning point, of course, does not simply refer to the Japan Media Arts Festival being held on more than 20 occasions. There was a tremendous impact in 2016 when a collection of contents brought about a suc- cession of social phenomena that achieved innovation in the span of post-war cultural history, including the Grand Prize winner, SHIN GODZILLA, the Excellence Award winner, Pokémon GO, and in the Animation Divi- sion, Your Name.Therefore, in contrast to the previous year, I felt that assessments needed to carefully consider the latent value behind the work and evaluate based on criteria that is as pluralistic as possible without relying this year on easy-to-understand topicality.Consequently, I feel that this year's winners showed a tendency toward both ends of the spectrum.While there is no significant transformation in the framework of conventional expression, the contents are of a type that attains a unique "style" of perfection by mastering the refinement of subject matter and tech- niques. This includes the Grand Prize winner, The Last Guardian, the Excellence Award winners, INDUSTRIAL JP and FOREST LUMINA, and the New Face Award win- ner, The Blind Fish.On the other hand, although some pieces lack refinement and intensity as isolated contents, they in- spire the possibility of transforming existing expression frames through new utilization of slightly polished tech- nology in the form of a general tool or platform (rather than as a possible, art-like imaginary world). The Excel- lence Award winners, Pechat and PaintsChainer, and the New Face Award winners, Dust and MetaLimbs fall into this type.The major directionality of entertainment history in the 21st century is basically evident. It is a trend in which the simultaneous enjoyment-type/mass distri-