©2013 ROBOT COMMUNICATIONS INC./Netyear Group Corporation/Mitsui Fudosan Co., Ltd.

17th Entertainment Division Jury Selections


Video work

ARAI Fuyu [Japan]


This is an online video advertisement for “Hokkori Tsushin” (Cozy Communication), a Facebook page run by Mitsui Fudosan featuring examples of cozy moments from everyday life. 300 young male and female users participated in the video. The stop motion footage pieced together 1,347 smiling faces, infused with Mitsui Fudosan’s urban development vision that engages with all kinds of people.