1347smiles

This is an online video advertisement for “Hokkori Tsushin” (Cozy Communication), a Facebook page run by Mitsui Fudosan featuring examples of cozy moments from everyday life. 300 young male and female users participated in the video. The stop motion footage pieced together 1,347 smiling faces, infused with Mitsui Fudosan’s urban development vision that engages with all kinds of people.