17th Entertainment Division Jury Selections
FUNFAIR IN YOUR MOUTH
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KAWASAKI Kohei / OIZUMI Jun / NAKANO Tomohiko / OKI Tomonori / SEO Yongbom / TSUKIJI Roy Ryo / SATO Yuta / TORII Choei [Japan / South Korea / Australia]
Outline
This promotional website for food manufacturer Ebara is themed around finding ways to get kids eating more vegetables. Featuring physical interaction such as opening and shutting your mouth to control the screen, not only can users “eat” the offerings in their browser, there is even a game where they can consume actual vegetables in front of their screens, making this a website that truly crosses over between the virtual world and the real one.