11th Entertainment Division Excellence Award
Have you seen it?
Video work [Japan]
TANAKA Hideo
Outline
A trilogy of short movies released on the Internet produced by BMW Japan Corp. for Japan and Asian countries. It depicts the lead character, who is particular about choosing his car, feeling an extraordinary atmosphere on his normal way to work and from then strange incidents happen around him.
Reason for Award
This is a web movie presented by BMW Japan Corp. It consists of three episodes targeted at Japan and other Asian countries. The movie was directed by Stewart HENDLER and has been finished to a high standard. It demonstrates that an innovative change to the way people relate to visual images can be introduced through the choice of modes of visual expression, which depends on how it corresponds to features of new media and changing modern lifestyles.