©Media Practice

16th Entertainment Division Jury Selections

MEDIA PRACTICE 2011-2012

Web

OHARA Takayoshi / OKAE Shinichiro / SHIBATA Satoko / SEKI Yutaro / TOYOTA Masayuki / HIRASE Kentaro / FURUSAWA Ryu / HOSOKAWA Hiroshi [Japan]

Outline

This website was produced as a 2011 graduation project by film students in the Graduate School of Film and New Media at Tokyo University of the Arts. When you access the site, the entire screen is engulfed by a music video accompanied by a theme song; both were created by the students. The song generated great interest on Twitter and Facebook, where it was described as “funky” and “hard to get out of your head,” and attracted a record number of visitors to the site.