PARCO 2018 AW Campaign

A department store campaign video that sees fashion as water that changes with time and pon- ders the question, “What is a person’s natural state?” by depicting people playing in unpredict- able flowing of water. The woman dancing in the sea symbolizes life that keeps changing. People are contradictory—we strive to be ourselves while always beautifying ourselves and having af- fectations—but by accepting this contradiction, a person can bring out their true self.