© NTT DOCOMO, INC.

15th Entertainment Division Jury Selections

Xylophone

Video work [Japan]

HARANO Morihiro / NISHIDA Jun / HISHIKAWA Seiichi / MATSUO Kenjiro / TSUDA Mitsuo / OISO Toshifumi

Outline

A commercial for cell phones that use lumber thinned from a woodlot as backing. The woodlot artisans used the same lumber to construct a 44-meter xylophone down a slope through the woods, and a wooden ball set to run along it plays Jesu, Joy of Man’s Desiring, from Bach’s Cantata 147. The product’s ecological concept is delivered along with a beautiful setting and music.