DENKI GROOVE “Fake It!”

This is the music video for DENKI GROOVE’s Fake It!, featured in their album YELLOW released in October 2008. The music is impressively combined with images of swimmers performing high dives, one after the other in a seemingly endless cavalcade.

Having been created as a promotional techno music video, this visual work exhibits a fundamental power of fascination by itself, and in combination with its music, it acquires a new value as part of the whole. Although the works of DENKI GROOVE have entertained us during the screening sessions of Japan Media Arts Festival before, this piece particularly caught one’s eye, and did not let go easily. It is pity that the skillful usage of the time axis in this work cannot be properly explained in words, but this movie conveys, with great impact, a simple but strong sense of déjà-vu in an, otherwise original scenery, which we all have seen somewhere before but at the same time is also completely new to us.