©NIKE Asia Pacific

13th Entertainment Division Jury Selections

IGNITE

[Japan]

Johan DALVQUIST

Outline

This movie is intended to encourage all the football players in Asia to be active and influential on the pitch. The match, Manchester United versus Arsenal, was made into a television advertisement; a brilliant ‘IGNITE’ moment displayed by Cristiano RONALDO was conveyed in a viral video through three enthusiastic football fans.